Press ReleaseMar 28, 2023

Symphony Marketing Partners with ON24 to Deliver Advanced ABM Solutions

Symphony Marketing, Inc., a marketing service provider specializing in B2B companies, has signed a partnership agreement with ON24.

ON24 provides a centralized platform for webinars, digital events and content management. It is currently deployed by more than 2,100 companies, including some of the top companies in their respective industries across the globe.
ON24's platform enables targeted communication activities through personalization. In particular, it supports the realization of ABM (Account Based Marketing), which Symphony Marketing began offering in 2017. As the best partner for our clients, Symphony Marketing will continue to support B2B marketing by supporting the implementation and operation of various marketing methods.

Endorsement from ON24

ON24 is pleased to partner with Symphony Marketing, a leading B2B marketing consulting company. The ON24 Digital Engagement Platform is a core platform for increasing sales pipeline and sales growth, and by combining it with Symphony Marketing's support services, Japanese companies will be able to achieve results in a short time with a one-stop service from implementation to operation. The combination of Symphony Marketing's support services will enable Japanese companies to achieve results in a short time with a one-stop service from implementation to operation.

Country Manager, Japan Yoshiyuki Kanda

ON24 continues to invest in product innovation to help great partners like Symphony Marketing drive engaging interactions with customers, generate richer insights, and drive revenue for their organizations. ON24 continues to evolve and leverage new technologies such as ChatGPT and other generative AI to help marketers drive efficiencies as they expand interactions with their customers.

Managing Director, APAC and Japan DANIEL HARRISON

Comments from our CEO, Ichiro Niwayama

ON24 is a world leader in digital engagement support. We have been exchanging information with them at conferences in the U.S. even before they launched their service in Japan, and we have been looking forward to their entry into the Japanese market. We believe that our service is constantly evolving and that ON24's technology will accelerate marketing in Japan. With this partnership agreement, Symphony Marketing is now able to offer a new value proposition in the form of the ON24 platform. We will continue to contribute to the development of Japanese industry by supporting B2B marketing.