Case Studies
IT
Global leader in PCs and servers
Requirements and Challenges
Data complexity
Human resources shortage for Marketing Automation
Web integration and redesign communication plan
Redesign global marketing campaign for Japanese customers
Solutions and Strategies
Integration multiple websites
Integrating multiple websites and designing communication to increase operational efficiencies and obtain more marketing campaign results.
Marketing Automation and data management on Eloqua
Developing and executing MA operation accompany with data management that aligns with client business and marketing campaign goals.
Planning and Developing content tailored to target audience
Creating content strategies which attract to the target audience to drive awareness and replenish the opportunity into pipeline.
Design and execute marketing plan based on Japanese business process
Designing and developing marketing plan that conform to both of global strategy and Japanese traditional business process.
Account Based Marketing (ABM)
Defining client goal and developing the best practices to leverage ABM tailored to Japanese traditional business process through constantly meeting with client.