Case Studies

IT

American company specializing in software-driven networking solutions, data and storage networking products

Requirements and Challenges

Demand generation in Database-driven marketing

Human resources shortage

Global standardization does not meet Japanese business model

Solutions and Strategies

Platform implementation

With constantly meeting with client, we created strategies and developed platform allows client environment and marketing goals to improve operational efficiencies.

Operation for data management and inside sales

Data management and clarifying the prospect quality through inside sales call to obtain high quality lead that meet with BANT.

Start up marketing automation for Japanese branch

Consulting, planning and developing strategies to drive marketing automation into Japanese branch (e.g. management for Japan-oriented data, scoring model development, marketing automation operation).

Results

Achieved a common understanding on global campaign execution

Data management and scoring system based on Japanese business process

Effective assignment on primary task

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